Work

Selected Work.

Comms, growth, and GTM work from inside the companies I've helped build.

Helium Network
01
2023-2026DePIN Communications

Helium Network

Sole communications voice for 3.5 years. I built the entire comms function from scratch and owned every public touchpoint: writing, social, press, video production, newsletters, community, events, and executive messaging for a network serving 3M+ daily users.

Content StrategyMedia RelationsVideo ProductionSocial CampaignsCommunity BuildingEvent ActivationsExecutive NarrativesCrisis Comms
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Re.xyz
02
2022-2023Insurtech & DeFi Communications

Re.xyz

First marketing hire, I built the entire communications function from scratch. Translated tokenized reinsurance into messaging that landed a $14M seed round across Business Insider, The Block, and CoinDesk.

Content StrategyMedia RelationsFounder NarrativeCategory Education
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Cover App
03
2021-2022Growth Marketing

Cover App

I ran PR, growth marketing, and video production, building influencer programs with Dave Ramsey and Scotty Kilmer, managing a $1M+ ad budget, and producing a broadcast TV commercial end to end.

Earned MediaVideo ProductionGrowth MarketingPerformance Ads
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Brand Socials
04
2019-OngoingBrand Socials & Short-Form Content

Brand Socials

I founded a DTC loungewear brand as a solo operator, owning every function from product sourcing to creative direction, social strategy, and 12+ pop-up events.

Short-Form VideoCreative DirectionBrand VoiceSocial Strategy
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Narrative-Driven

I turn technical products into stories that different audiences can actually understand and repeat.

Channel-Aware

The work shifts by audience, from press and executive messaging to social, video, and community touchpoints.

Execution-Heavy

I like building inside fast-moving teams where strategy and hands-on output need to happen at the same time.

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