Selected Work.
A selection of in-house and operator-side work across communications, growth, PR, and narrative strategy.
Helium Network
Full-time in-house communications work at Helium across carrier partnerships, creator-led video, owned editorial, social campaigns, and high-stakes network storytelling. The goal was to make decentralized wireless feel concrete, useful, and culturally relevant.
Re.xyz
Launch communications for Re.xyz translated reinsurance, tokenized risk, and DeFi infrastructure into messaging that could work across business press, crypto media, and long-form founder conversations.
Cover App
PR and growth work for Cover combined earned media, creator partnerships, performance marketing, and lean video production to drive installs and make insurance shopping feel simpler and more human.
Brand Socials
An ongoing catch-all body of work spanning personal content, founder-led Moonar creative, and brand/lifestyle experiments. The through-line is social-native storytelling built to feel immediate, visually distinct, and worth sharing.
Narrative-Driven
I turn technical products into stories that different audiences can actually understand and repeat.
Channel-Aware
The work shifts by audience, from press and executive messaging to social, video, and community touchpoints.
Execution-Heavy
I like building inside fast-moving teams where strategy and hands-on output need to happen at the same time.
Want to see more?
I have a private archive of additional case studies available upon request.
Request Access