AartiUtwani
I am a communications and growth leader with 8+ years of experience across crypto, DePIN, and fintech. I build narratives, campaigns, and video-led storytelling that turn complex products into stories people remember and act on.
I build high-trust narratives for crypto and fintech companies across social, media, and community channels.
I lead crisis comms, secure coverage under deadline, and build communities from zero to scale.
I build the communication systems behind growth: executive narrative, social execution, and lifecycle programs.
Featured Work
Helium Network
Full-time in-house communications work at Helium across carrier partnerships, creator-led video, owned editorial, social campaigns, and high-stakes network storytelling. The goal was to make decentralized wireless feel concrete, useful, and culturally relevant.
Re.xyz
Launch communications for Re.xyz translated reinsurance, tokenized risk, and DeFi infrastructure into messaging that could work across business press, crypto media, and long-form founder conversations.
Cover App
PR and growth work for Cover combined earned media, creator partnerships, performance marketing, and lean video production to drive installs and make insurance shopping feel simpler and more human.
Brand Socials
An ongoing catch-all body of work spanning personal content, founder-led Moonar creative, and brand/lifestyle experiments. The through-line is social-native storytelling built to feel immediate, visually distinct, and worth sharing.
Senior Communications Manager
|HeliumFull-time in-house at Helium, leading content, social, press, and rapid-response messaging for one of the most visible DePIN companies in market.
Marketing Communications Manager
|Re.xyzBuilt crypto and DeFi community from scratch. Translated complex risk and insurance concepts into accessible narratives.
PR → Growth Marketing Manager
|CoverSecured coverage in TechCrunch, Forbes, CoinDesk. Built creator partnerships driving 150K+ app installs. Managed $1M+ ad budget, reduced CPA by 65%.
Senior Social Media Manager
|Everscale MediaManaged social strategy for 35+ brands including Nike, PayPal, and Shake Shack.
Claude, Midjourney, Figma, Notion, Dune Analytics, Discord, X, LinkedIn