AartiUtwani
I am a marketing, growth, and communications leader with 10 years in tech startups across fintech, crypto, consumer, and B2B SaaS. I have founded a DTC brand, run growth from paid media to PR, built comms functions from zero, and now run Orion Media, a video studio for early-stage companies. I turn complex products into stories people remember and act on.
I'm scrappy. I build marketing and comms from zero and own every deliverable.
I'm a founder. I built a DTC brand to sell-out collections and run Orion Media, a video studio.
I run growth across paid, earned, and owned media, and build systems that turn one shoot into ten assets.
GTM Lead
|Magic LabsWallet infrastructure for developers. Led go-to-market for the Newton Protocol launch, coordinating 15+ partners in four weeks across press, blogs, podcasts, social, and events; produced launch videos with 860K+ views, grew X 38% organically, launched the Newton Podcast, and landed WSJ interviews.
Founder
|Orion MediaSan Francisco video production studio for early-stage companies: cinematic podcasts, commercials, and interview series for fintech and tech brands including Re and Newton Protocol, owning the pipeline from pitch to delivery.
Senior Communications Manager
|HeliumSole comms voice for a network with 3M+ daily users. Led content, social, press, community, 50+ events, and rapid-response messaging for one of the most visible DePIN companies in market.
Marketing Communications Manager
|Re.xyzFirst marketing hire. Built the comms function and DeFi community from scratch, and shaped the narrative behind a $14M seed round covered in Business Insider, The Block, and CoinDesk.
PR → Growth Marketing Manager
|CoverSecured coverage in TechCrunch, Forbes, CoinDesk. Built creator partnerships driving 500K+ app installs. Managed a $1M+ ad budget, reduced CPA by 65%, and produced a broadcast TV spot end to end.
Founder & CEO
|MoonarFounded and scaled a DTC loungewear brand as a solo operator: sourcing, creative direction, e-commerce, 12+ pop-up events, and multiple sell-out collections.
Senior Social Media Manager
|Everscale MediaManaged social strategy for 35+ brands across consumer, enterprise, and crypto, including Nike, PayPal, and Shake Shack.
Claude, Midjourney, Figma, Notion, Braze, HubSpot, Google Analytics, Amplitude, Dune Analytics, Discord, X, LinkedIn
Featured Work
Helium Network
Sole communications voice for 3.5 years. I built the entire comms function from scratch and owned every public touchpoint: writing, social, press, video production, newsletters, community, events, and executive messaging for a network serving 3M+ daily users.
Re.xyz
First marketing hire, I built the entire communications function from scratch. Translated tokenized reinsurance into messaging that landed a $14M seed round across Business Insider, The Block, and CoinDesk.
Cover App
I ran PR, growth marketing, and video production, building influencer programs with Dave Ramsey and Scotty Kilmer, managing a $1M+ ad budget, and producing a broadcast TV commercial end to end.
Brand Socials
I founded a DTC loungewear brand as a solo operator, owning every function from product sourcing to creative direction, social strategy, and 12+ pop-up events.