2022-2023Insurtech & DeFi Communications

Re.xyz

First marketing hire, I built the entire communications function from scratch. Translated tokenized reinsurance into messaging that landed a $14M seed round across Business Insider, The Block, and CoinDesk.

First and only marketing hire. I built the entire communications function from scratch, media relations, community channels, social presence, and all external messaging, and shaped the narrative that drove a $14M seed round covered in Business Insider, The Block, and CoinDesk.

CompanyRe.xyz

ScopeContent Strategy, PR, Founder Narrative, Community

FunctionMarketing Communications Manager

Timeline2022-2023

Launch Coverage

Press Coverage I Drove for a $14M Seed Round

I built the messaging framework that made tokenized reinsurance legible to business press, crypto media, and institutional audiences. Every story angle, press narrative, and positioning choice here was mine.

Business InsiderSep 2022 • Business press

Web3 Reinsurance Startup Re Raises $14 Million

I developed the "decentralized Lloyd's of London" framing that anchored this story. My messaging connected the reinsurance thesis to founder credibility and real insurance products instead of leading with crypto jargon.

Story angle and press narrative were mine, positioned a $14M round at $100M valuation.

My framing kept the story grounded in insurance products, not token speculation.

Landed in business press by leading with market structure, not blockchain.

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The BlockSep 2022 • Crypto business press

Karn Saroya raises $14 million for insurance protocol Re as insurtech platform Cover is wound down

I crafted the founder narrative arc that connected the Cover story to the Re launch. My positioning framed Re as a licensed reinsurer and a new market structure opportunity, not just a crypto wrapper around insurance.

Built the narrative bridge from Cover to Re that gave the story depth.

My "decentralized Lloyd's of London" framing carried across all coverage.

Positioned the pivot as strategic evolution, not a cold crypto rebrand.

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CoinDeskSep 2022 • Industry press

Blockchain-Powered Reinsurer Re Raises $14 Million Seed Round to Build Decentralized Market

I tailored the messaging for crypto-native audiences while keeping the business legible. My angle presented Re as infrastructure for underwriting and capital formation, not a speculative token story.

Adapted the core narrative for a crypto audience without losing business credibility.

My messaging emphasized operational depth: syndicates, underwriting teams, and advisers.

Kept the $300M premium assessment front and center as proof of traction.

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Executive Positioning

I Positioned the CEO as a Thought Leader

I developed the talking points, narrative strategy, and media prep that positioned the founder across podcast appearances and long-form conversations, bridging insurtech credibility with DeFi infrastructure thinking.

Fintech BlueprintApr 2022 • Paid podcast

Podcast Conversation: Building an insurtech platform that scales from Fintech to DeFi, with Cover CEO Karn Saroya

I developed the narrative arc and talking points that framed the founder as an operator evolving from fintech insurance toward DeFi infrastructure, building the bridge story that made the Re launch feel like a natural next step.

Crafted the fintech-to-DeFi transition narrative used across all founder appearances.

My talking points positioned the pivot as strategic evolution, not opportunistic.

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Oliver WymanPodcast • Insurtech thought leadership

Why Serial Founders Win At Building Insurtech Empires

I prepared the founder for this appearance with media talking points and narrative strategy. The result was the strongest long-form articulation of the Cover-to-Re story, grounded in operational excellence and profitability, not hype.

My media prep and narrative framework shaped how the founder presented the company.

Talking points emphasized profitability and operational discipline over novelty.

Helped land the $0 to $1M premium milestone as a credibility proof point.

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The Outcome

Built the messaging framework and press narratives that landed the $14M seed round story in Business Insider, The Block, and CoinDesk, establishing credibility that carried through the company's early growth stage.

Next Project

Cover App

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