I founded a DTC loungewear brand as a solo operator, owning every function from product sourcing to creative direction, social strategy, and 12+ pop-up events.
I founded Moonar, a DTC loungewear brand, building everything from scratch: brand narrative, product sourcing, creative direction, social content, e-commerce, and 12+ pop-up events. This page also features my work managing 35+ brands at Everscale agency (Nike, PayPal, Shake Shack) and personal content reaching 8.4M+ views.
I founded Moonar as a solo operator, building everything from product sourcing and vendor relationships in Hong Kong to brand narrative, creative direction, photography, social content, e-commerce, and 12+ pop-up events. These are from shoots I directed and produced.
Curated Gallery
8 optimized stills selected from a larger photo archive. Tap any frame to open the full gallery without leaving the page.
This work also includes personal posting, which matters here because it shows instinct for internet-native voice, timing, and cultural framing. The strongest posts are not overproduced; they land because the line is sharp and the context is instantly readable.
Beyond Moonar, this set includes a few self-produced pieces that show range across lifestyle, product, and experiential content. They are useful because they demonstrate how the same social instincts can translate across very different subjects.
A product-centric short with no voiceover, relying on composition, pacing, and clean detail shots to carry the piece. It demonstrates comfort with concise tech-focused visual storytelling.
Lets the product speak through visuals instead of explanation.
Demonstrates clean, modern product videography.
Works as a strong example of short-form craft for consumer tech.
A compact edit from a broader archive of food, lifestyle, hospitality, and consumer brand shoots. The point is range without turning the page into a full image dump.
Curated Gallery
8 optimized stills selected from a larger photo archive. Tap any frame to open the full gallery without leaving the page.