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2023-2026DePIN Communications

Helium Network

Full-time in-house communications work at Helium across carrier partnerships, creator-led video, owned editorial, social campaigns, and high-stakes network storytelling. The goal was to make decentralized wireless feel concrete, useful, and culturally relevant.

Full-time in-house communications work at Helium, translating decentralized wireless into stories that carriers, deployers, builders, and consumers could all understand.

Helium Network
CompanyHelium
ScopeIn-house Content Strategy, PR, Social, Video Production, Crisis Comms
FunctionSenior Communications Manager, Full-Time
Timeline2023-2026
Video Storytelling

Interviews That Turned DePIN Into Human Stories

Instead of explaining Helium through protocol language, these interviews used founders, operators, and deployers to show what the network means in practice: lower bills, stronger local coverage, and a community-owned alternative to traditional telecom.

YouTube3:00 • Producer / Director

Jayden Clark Interview | Helium Builders Bootcamp SF

A builder-culture interview that opens on a concrete consumer hook: what people pay for their phone bill today, what a free Helium Mobile plan sounds like, and why San Francisco feels like the right backdrop for that story.

Uses "$60 a month" versus the free Helium plan to make the product instantly legible.

Frames Helium as a network built by the community, not just a crypto protocol.

Connects Helium Mobile to the optimism and momentum of the SF builder scene.

Watch Source
YouTube2:41 • Producer / Director

Tony Plasencia Interview | Helium Builders Bootcamp SF

A founder/operator conversation focused on positioning. The strongest takeaway is that "community-owned" is the clearest frame for Helium and DePIN because it ties utility, identity, and network participation together.

Positions Helium as neighborhood-scale infrastructure that can serve an entire block.

Reinforces that the free Helium Mobile plan feels on par with incumbent carriers.

Turns the interview into practical product advice: start with the user problem, not the chain.

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YouTube2:51 • Producer / Director

Aidan Curry Interview | Helium Builders Bootcamp SF

A deployer-led story that grounds Helium in field operations. The interview makes the network feel tangible by focusing on dead zones, mom-and-pop businesses, hotspot economics, and what scaling from a handful of installs to hundreds looks like.

Explains Helium with a simple analogy: Airbnb for wireless coverage.

Moves from early IoT deployments to more than 250 Wi-Fi hotspot locations.

Shows the real-world value proposition: fix poor service for small businesses and share in the upside.

Watch Source
Press & Media

Coverage That Validated Helium Outside Crypto

These links show the range of narratives Helium could credibly own: telecom partnerships, international expansion, category leadership in DePIN, and real-world resilience when the network was used in disaster response.

AT&T partners with Helium for better Wi-Fi offload
Fierce NetworkApr 2025 • Trade press

AT&T partners with Helium for better Wi-Fi offload

A telecom-industry validation story. The piece explains the AT&T collaboration through Wi-Fi offload, Passpoint standards, and quality-of-service monitoring, which helps position Helium as infrastructure rather than novelty.

Explains the carrier use case through QoS and RADIUS-based visibility.

Cites a Helium footprint of 90,000 hotspots across the U.S. and Mexico.

Notes more than 600,000 daily users on the network.

Open Source
Telefonica Mexico is bringing the Helium network to over 2 Million subscribers in Mexico
TelefonicaFeb 2025 • Carrier announcement

Telefonica Mexico is bringing the Helium network to over 2 Million subscribers in Mexico

An international expansion milestone that makes Helium legible to a broader telecom audience. The release anchors the network in retail distribution, subscriber access, and lower-cost infrastructure growth.

References 2.3 million Movistar subscribers gaining access as coverage expands.

Positions Helium Mobile Hotspots as a retail and online distribution story.

Frames decentralized connectivity as a lower-cost expansion model for operators.

Open Source
DePIN Roundtable Ep.2 with Helium | Amir Haleem, Santiago Santos, Jason Badeaux, Mahesh Ramakrishnan
Proof of Coverage MediaJun 2025 • Roundtable video

DePIN Roundtable Ep.2 with Helium | Amir Haleem, Santiago Santos, Jason Badeaux, Mahesh Ramakrishnan

A long-form executive and ecosystem conversation that is useful for category framing. The description and transcript emphasize revenue growth, distribution, user retention, and the shift from crypto-first messaging toward service delivery.

Description cites monthly revenue growth from $400K to $2.7M.

Centers product distribution and user satisfaction over token-first storytelling.

Useful reference for executive messaging around sustainable DePIN business models.

Open Source
Solana emerging as top platform for DPIN projects with Amir Haleem, Co-Founder of Nova Labs
FINTECH.TVDec 2024 • Broadcast interview

Solana emerging as top platform for DPIN projects with Amir Haleem, Co-Founder of Nova Labs

A market-facing segment that places Helium inside a larger DePIN conversation. The framing leans on efficiency, cost, and developer friendliness to make the infrastructure story more understandable to finance audiences.

Positions Solana as a practical base layer for DePIN products.

Extends Helium’s story into financial-media and market-facing contexts.

Open Source
Helium’s tech provided emergency cell service during Hurricane Helene
BlockworksJan 2025 • News feature

Helium’s tech provided emergency cell service during Hurricane Helene

A resilience story that shows Helium working in a high-stakes real-world scenario. The article turns DePIN into a public-interest use case by focusing on disaster response, portability, and fast deployment.

Reports that the disaster-relief beacon prototype was assembled within 48 hours.

Explains the Helium + Starlink beacon as a miniature off-grid cell tower.

Notes more than 20,000 unique connections from one North Carolina deployment.

Open Source
Events & Activations

City Takeovers That Turned Presence Into Content

The Helium story also showed up on the ground. This city-takeover playlist captures venue-specific, short-form content tied to real-world activations across New York, turning brand presence into a repeatable social format.

The City Is Calling: Helium Mobile in NYC
YouTube PlaylistSummer 2025 • 8 shorts
Playlist

The City Is Calling: Helium Mobile in NYC

A playlist of Helium Mobile city-takeover videos built around neighborhood activations in New York. It extends the Helium Mobile narrative from single posts into a cohesive event-content series with consistent branding and local context.

Includes eight shorts across Pizza Bagel, Bel-Fries, Champion Pizza, Liberty Bagels, Isshiki Matcha, Nice Day Moto, and Solana Spaces.

Shows how physical activations were turned into repeatable, venue-specific short-form content.

Strengthens the Helium Mobile consumer story by making the brand feel visible at street level across the city.

Open Source
Editorial

Owned Writing And Narrative Infrastructure

Not every important piece of communications work shows up as a headline. Owned editorial is where network updates, education, and messaging discipline get codified for the people who need more than a social post.

Helium Blog / publication hub
The Helium BlogOwned media • Copywriting anchor

Helium Blog / publication hub

The supplied blog link resolves to the Helium publication hub rather than a single article. It sits here as the home for long-form copy: launch narratives, network updates, operator guidance, and ecosystem explainers.

Supports a more durable editorial voice than social or rapid-response PR alone.

Creates a home for education, product framing, and narrative consistency.

Open Source
Social & OOH

Campaign Proof That Made Adoption Feel Visible

These posts work because they reduce the story to instantly repeatable consumer language. Instead of explaining Helium Mobile from first principles, they show what mass adoption looks and feels like in a city.

XSep 2025 • Social amplification

NYC takeover post

From subway to skyline -> Helium Mobile took over NYC. Mass adoption feels like this.

A clean visual proof point that reframes OOH placement as cultural saturation. The post makes the brand feel present at city scale instead of describing adoption abstractly.

View Post
XJun 2025 • OOH reaction

OOH ad post: product market fit

product market fit

Minimal copy, maximum signal. The post works because it lets the placement do the talking and turns the creative into a compact proof-of-demand statement.

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XJun 2025 • Benefit-led social

OOH ad post: $0 > $80

New Yorker doing the math: $0 > $80. Helium Mobile everywhere.

This is the consumer pitch reduced to one line: a price comparison sharp enough to stop a scroll and memorable enough to repeat.

View Post
Additional Context

Provided References Kept Separate From The Core Helium Narrative

A few supplied links point to adjacent work samples or prior-company coverage rather than Helium directly. They stay visible here so the full source set remains on the page without muddying the main Helium story.

YouTubeShort-form sample provided
Adjacent sample

Balloon Museum SF | Event Experience Recap

Not Helium-specific, but useful as a short-form editing reference. The clip shows pacing, atmosphere capture, and the ability to turn live moments into polished, shareable video.

Open Source
The Outcome

"Helped position Helium as one of the clearest real-world DePIN stories in market: from carrier validation and international expansion to community deployments, disaster-relief coverage, and consumer-facing Helium Mobile moments, all while operating as part of the company rather than as outside support."

Next Project

Re.xyz

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