Sole communications voice for 3.5 years. I built the entire comms function from scratch and owned every public touchpoint: writing, social, press, video production, newsletters, community, events, and executive messaging for a network serving 3M+ daily users.
Sole communications voice for 3.5 years, I authored every blog post, social thread, press narrative, executive talking point, and newsletter the public saw. Built the entire comms function and scaled it across content, community, events, video, and rapid-response messaging.
I created and wrote Helium Packets, a newsletter that grew to 200K+ subscribers. The exclusive copy went out first via Braze to the subscriber list, then the content was cross-posted as articles on LinkedIn and X. One piece of content, multiple channels.
Flagship newsletter I created from zero, distributed via Braze to 200K+ subscribers. Each issue was written end to end, network updates, milestone storytelling, and community highlights, then cross-posted to LinkedIn and X as articles.
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Year-end edition of the newsletter I wrote and produced. Consolidated the biggest milestones, partnerships, and community stories of the year into one editorial package for the full subscriber base.
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Partnership announcement I authored end to end. Developed the narrative angle, wrote the copy, coordinated messaging across stakeholders, and published across blog, email, and social channels.
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Another partnership announcement I owned from narrative development through publishing. Translated a technical carrier integration into a clear, consumer-readable story.
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Example of my cross-posting strategy: newsletter content repurposed as a LinkedIn article to extend reach beyond the email subscriber base. Same content, new audience, no additional production cost.
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Another cross-post showing the multi-channel distribution system I built. Content flowed from Braze email to LinkedIn articles to X threads, one editorial effort powering three channels.
ViewI produced each of these end to end: finding and scouting speakers, scripting questions, location scouting, directing on-site, live streaming, editing final cuts, and creating clips for social and future reuse.
Sourced the speaker, wrote the script, scouted the SF location, directed the shoot, and edited the final cut. Built the Builders Bootcamp event from concept to reality, then turned it into a content series.
Speaker sourcing, scripting, location scouting, directing, and editing.
Conceived and produced the Builders Bootcamp event from scratch.
Clipped for social distribution across X and LinkedIn.
End-to-end production from talent identification through final edit. Identified the speaker, wrote the questions, directed on-site, and turned one shoot into multiple content outputs for social, community, and executive use.
Identified and booked the speaker, wrote questions, directed on-site.
One interview became assets for social, newsletter, and sales collateral.
Produced clippings optimized for each distribution channel.
Scouted the talent, scripted the arc, managed the shoot, edited the cut, and created derivative clips. My production pipeline turned a single interview into five content outputs without scaling headcount.
Full pipeline: talent scouting, scripting, live streaming, editing, clipping.
Built a repeatable system: one shoot → five content outputs.
Scaled from a single interview into reusable content across channels.
I developed the story angles, wrote the press narratives, coordinated messaging across stakeholders, and managed media relationships that resulted in coverage across telecom trade press, crypto outlets, and mainstream tech media.
I developed the story angle for this partnership announcement by reframing telecom infrastructure as a democratization story. Coordinated messaging end to end across press materials and co-branded campaigns.
Developed the narrative angle that landed coverage in trade and mainstream press.
Owned the full partner announcement pipeline: press materials, messaging, coordination.
Reframed a technical integration into a story about democratizing wireless infrastructure.
International expansion announcement I managed end to end. Coordinated messaging across the partner, internal stakeholders, and press to turn a carrier integration into a milestone story.
Managed cross-stakeholder messaging for a carrier partnership announcement.
Translated a technical carrier integration into consumer-readable press narrative.
Landed coverage across crypto, telecom, and international business outlets.
Rapid-response communications I managed during a high-stakes moment. Turned a prototype disaster-relief deployment into a compelling public-interest story that landed in multiple outlets.
Managed crisis and rapid-response messaging under tight deadlines.
Shaped the narrative from raw field reports into a press-ready story.
Demonstrated ability to turn real-time events into earned media coverage.
I conceived, planned, and produced events from scratch, managing the full lifecycle: concept, partnerships, agenda, experiences, merch, security, pre-planning, on-site production, and post-event content. Then I turned every activation into a repeatable content series.
I created and ran a city-wide activation across all five NYC boroughs, pop-ups at Smorgasburg, food markets, DJ events, and motorcycle giveaways. Managed the full lifecycle from concept and local business partnerships through on-site production and post-event content.
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I planned and produced a week-long activation in Austin (March 9-14, 2025) with local business partnerships including Waterloo Records. Managed everything from venue sourcing and partner coordination to on-site experiences and content capture.
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I turned both the NYC and Austin activations into a short-form video series, shooting, editing, and producing venue-specific content that extended each event into a repeatable social format across channels.
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